Procurify • Product Launch • Product Marketing • Animation (October 2024)

Procurify is the leading AI-powered procurement, accounts payable (AP), expense, and payment platform designed for mid-market organizations.

The task → Create impactful visual assets for the product launch of Procurify’s new Accounts Payable (AP) module. Develop a design solution to showcase complex financial topics in a digestible and engaging manner.

The launch → Procurify’s new AP module, powered by AI and automation technology, is designed to reclaim time and resources for finance teams while ensuring accuracy and visibility. The reimagined AP module allows finance and accounts payable teams to:

• Leverage AI to speed up invoice processing

• Automate three-way matching to improve accuracy

• Unlock deposit payments to increase the flexibility of their financial management processes

My role →

• Collaborating with the Product Marketing Manager and Content Marketing Manager on defining the best way to present the story of the launch

• Crafting the visual theme and identity of the product launch—creating a unique colour story for each feature that worked cohesively together, but also easily identified each feature on its own

• Developing a product animation style that struck a balance between being abstracted and detailed—with enough nuance to convey the feature’s complexity without overwhelming the viewer

• Creating storyboards for each animation and presenting to stakeholders in Marketing, Product, and Engineering for feedback

• Animating the product visuals in AfterEffects and rendering as Lottie animations to make them as lightweight as possible for the web

• Designing all digital assets for the launch (social, email, web) in Figma

The deliverables →

• Product animations to showcase the top three features of the launch

• Visuals for the blog article

• Email designs

• Social media visuals (including videos and carousels)