STUFF I’ve MADE
Procurify ✦ Homepage Redesign
Procurify • Web Design • UX/UI • Figma (January 2025)
Procurify is the leading AI-powered procurement, accounts payable (AP), expense, and payment platform designed for mid-market organizations.
Image from Freepik
The task → Redesign the Procurify homepage to tell the brand and product story in a more compelling way.
The challenge → In the old state of the homepage; the visuals did not convey the product experience and the flow of the page did not highlight the features or unique value propositions in the most effective manner.
Improvements →
Restructuring the user experience and journey of navigating the homepage
Optimizing the page for lead conversion
Adding a product animation to the hero along with creating brand-new product visuals
Designing a new card element to feature important content
Designing a new tabbed carousel component to house case studies and video testimonials
Adding gradients and elements from the brand pattern library (e.g. grids, circles) to create depth, vibrancy and boldness to the design
Creating small moments of delight with microanimations (e.g. zoom on hover)
My role →
Collaborating with the WebOps Manager on the technical build of the new page design and components
Partnering with the Content Marketing Manager and Product Marketing Manager on the flow of the page and crafting the user journey and various touch points as they navigate through the homepage
Creating multiple homepage design wireframes in Figma and presenting the options and design rationale to key stakeholders for feedback
Incorporating stakeholder feedback into the final design
Developing the storyboards for the hero animation and creating the animation in AfterEffects (exporting as a Lottie animation)
Designing all new product visuals to showcase the features and benefits of the platform
The deliverables →
Main hero animation for the homepage
Redesign of entire homepage in Figma including the design of new widgets and components
Creation of brand-new product imagery and visual assets for the homepage
“Arshi was instrumental in our homepage redesign project. She’s always up to date with current best practices, but then proactively took care of competitor research, industry trends and other foundational tasks. She was able to wireframe a page flow that would not only lead her design direction, but guide our content and messaging team in writing the perfect homepage story. Arshi’s design work speaks for itself at this point, and the finished result is fantastic. I couldn’t be happier.”
— Warren Groom, WebOps Manager, Procurify