STUFF I’ve MADE

PayByPhone • Marketing Campaign • Video • Advertising • Social Media (April 2021)

PayByPhone is the world’s leading mobile parking solution with over 43 million users and available in over 1,000 cities.

Driven By You is a community-focused, North America-wide marketing campaign launched by PayByPhone to celebrate the amazing change makers in the cities and communities that we are a part of. We wanted to hear from PayByPhone users, who are actively contributing to and uplifting the community around them, through the things they are most passionate about.

My role →

• Planning the campaign theme, contest elements and visual direction.

• Keeping the team on track by developing a robust project in Asana.

• Partnering with members in the community to share their stories.

• Creating the campaign launch video and additional videos highlighting the stories of our community change makers.

• Developing the contest landing page on Unbounce and designing digital ads and running A/B testing to evaluate different creatives and understand which imagery resonated with our audience.
  

The impact → The campaign received +900K impressions on social media and +4K visitors to the landing page. We were able to award $1000 each to four amazing change makers who had made a difference in their community.

 Driven By you – launch

PayByPhone’s “Driven By You” campaign focuses on celebrating the people that have led to the company’s 20 years of success, and share the unique stories of clients, partners, team members, and drivers. Community change makers had the opportunity to share their story to win 1 of 4 $1000 Visa gift cards.

We partnered with 3 amazing PayByPhone users that are creating positive change in their communities to promote the campaign.

 Driven By Leah + Miso

Leah and trusty sidekick, Miso the corgi are driven by their passion for helping others and giving back to their community. In their spare time, this duo can be found rolling through Vancouver, BC in their adventure mobile, “Van Morrison”, shining some light on their favourite local charities and initiatives.

Driven By lucas riedl

Lucas, a Director of Youth Engagement at the Urban Native Youth Association and volunteer at an organization called Hockey Helps the Homeless, is driven by their desire to create positive change in their community and to help guide the youth of today by creating opportunities for them to learn and grow.

Driven By pall beesla

Pall is the Treasurer at the Punjabi Market Regeneration Collective in Vancouver, BC and is driven by his childhood experiences and the deep connections he has to his community and the Punjabi Market. His hope is to be able help to rejuvenate the Punjabi Market and provide his kids with the same cultural experiences he did.